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Noting the popularity of chocolate bars in parts of Asia and Australia, Easy Ying – the owner and the concept creator of Cacao 70 – was particularly surprised that nothing remotely similar had yet surfaced in Montreal’s diverse restaurant and culinary scene. So, he endeavored to create a unique and novel experience for those who had never been while bringing something new to the table for those who have. What differentiates the place from their competitors (say, Juliette & Chocolat) is the fact that all the raw materials used both inside and outside the restaurant are recycled and their selection of chocolate and raw cocoa is seemingly limitless and variety driven (their cocoa comes from Venezuela to Costa Rica to Tanzania to Ghana). While conceding to the fact that the restaurant’s look and concept seems to be more fitting for trendier areas like Mile End or the Plateau, it is their hope that Cacao 70 can perhaps kickstart the revitalization of the West end of St. Catherine street much like Joe Beef, Jane’s and The Burgundy Lion have done for Griffintown. They’re off to a good start, that’s for sure.