iBurger MontrealPosted By Jennifer Ho Jan 05 2012 · 1 comment · Dining Out
iBurger goes for a cool, urban chic vibe with a live DJ spinning chilled out rhythms and laid back grooves, carefully chosen black and white graffiti artwork adorning its walls and staff is dressed in crisp white shirts and black suspenders further highlighting the restaurant’s modern and sophisticated appeal. There is no denying that iBurger has a cool concept: touch screens that feature the menu in HD quality, beautiful photographs with stunning color and detailed descriptions about the food. One can order at one’s leisure and can have questions about the menu items answered almost completely without the help of a waiter. You send in your final order and your server brings it to you. Easy peasy.
We had two glasses of the house red which was pretty good. Not nearly as undrinkable as your usual house wine. We then had the sushi burger which was an interesting idea, that’s for sure. We also got the lamb burger. Right off the bat, looking at the menu, most dishes are extremely pricey, definitely more than your average burger joint. But maybe that’s because they need to pay off all the fancy equipment the place has invested in. I get that. I would be more okay with the prices if the actual taste of the burgers measured up to what they’re advertised to be. Unfortunately, neither the sushi or the lamb burger tasted anything close to worth their $20 or $18 respectively, which was a big disappointment. The sushi burger was presented quite nicely: instead of a bun, there were two flaps of rice that were made to sandwich the salmon tartare in the middle which subbed in for the usual meat patty. The diner I was with complained that the rice pieces were rubbery, almost inedibly so. In fact, she left both pieces on the plate untouched and picked at the tartare which did not taste fresh and was not seasoned well being quite bland. The lamb burger fared much better in comparison though I did expect it to be a bit bigger or more filling or something to tip it over the edge. It did have some juice to it as it actually dripped down my fingers and onto the plate, but there was something missing. The punch of flavor wasn’t there but for an $18 burger, you can’t waste a piece. I finished it off.
While the atmosphere, the decor, the staff and the concept are top notch, the menu needs to be reworked and so do the prices.
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